Overview
Marketing and lead generation site for a hearing services provider, built and maintained at Osky Interactive for the FHIDA group. The site combines a custom WordPress theme with Thrive Suite for conversion optimization, Gravity Forms for lead capture, and HubSpot CRM integration for automated lead routing. The primary goal of the site is to convert visitors into booked hearing consultations.
Approach
The custom WordPress theme provides the site's visual identity and page structure, built to accommodate the marketing-focused content strategy. Thrive Suite layers on top of the theme to provide conversion-optimized landing pages, A/B testable elements, and call-to-action components that the marketing team can configure without developer involvement.
Gravity Forms handles the lead capture forms across the site — appointment request forms, contact inquiries, and location-specific consultation bookings. Each form is configured with field validation, conditional logic for multi-step flows, and confirmation messaging.
The critical integration point is the Gravity Forms to HubSpot CRM pipeline. When a visitor submits a lead form, the data is automatically pushed to HubSpot where it enters the client's CRM workflow. This includes contact creation, lead source attribution, and automated assignment to the appropriate team based on the inquiry type and location. This automation removes manual data entry from the lead handling process and ensures that inquiries are routed promptly.
Tech Stack
| Layer | Technology |
|---|---|
| CMS | WordPress |
| Conversion | Thrive Suite |
| Forms | Gravity Forms |
| CRM | HubSpot |
| Theme | Custom Theme |
Key Implementation Details
- Custom WordPress theme tailored to hearing services marketing content
- Thrive Suite integration for conversion-optimized landing pages and CTAs
- Gravity Forms lead capture with conditional logic and multi-step form flows
- Automated Gravity Forms to HubSpot CRM pipeline for lead routing
- HubSpot workflow configuration for contact creation and team assignment
- Location-specific form routing for multi-location service provider
Outcome
The site is actively maintained, serving as the primary lead generation channel for the hearing provider. The Gravity Forms to HubSpot pipeline automates the intake process from form submission through to CRM entry and team assignment.