Industrial Deafness Australia

Lead generation site for industrial hearing loss claims, built and maintained at Osky Interactive for the FHIDA group. The site uses ACF Pro for structured claim data fields, Elementor Pro for page building, and Gravity Forms with HubSpot CRM integration for claim intake and routing. The site targets workers who may be eligible for hearing loss compensation and guides them through an initial claim inquiry process.

The custom WordPress theme provides the site's foundational structure and brand styling, while Elementor Pro gives the marketing team page-building capabilities for landing pages, service descriptions, and informational content without requiring developer involvement for layout changes.

ACF Pro defines the structured data fields used across the site's claim-related content. This includes custom field groups for claim types, eligibility criteria, regional information, and service provider details. Using ACF Pro rather than free-text content ensures consistency across pages and makes the data queryable for dynamic page sections that pull related content.

The claim intake workflow centers on Gravity Forms with conditional logic. Prospective claimants fill out multi-step forms that collect personal details, employment history, and hearing loss information. The forms use conditional fields to adapt the flow based on the claimant's situation — different questions appear depending on the type of work, duration of exposure, and claim category.

Form submissions feed directly into HubSpot CRM via the integration pipeline. Each submission creates or updates a contact record in HubSpot, tags it with the appropriate claim type and source, and triggers workflow automation for assignment to the claims team. This ensures that inquiries are captured in the CRM promptly and routed to the right handler without manual data transfer.

• ACF Pro field groups for structured claim types, eligibility criteria, and regional data
• Elementor Pro page building for marketing team autonomy over landing pages
• Multi-step Gravity Forms with conditional logic adapting to claimant situation
• Automated HubSpot CRM pipeline for claim intake, contact creation, and team routing
• Custom WordPress theme providing brand-consistent foundational styling
• Dynamic content sections powered by ACF Pro structured data queries

The site is actively maintained, processing claim inquiries through the Gravity Forms to HubSpot workflow pipeline. The structured data approach via ACF Pro and the automated CRM routing keep the claim intake process consistent and reduce manual handling.